WEBVTT
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I'm Lila Rhee.
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And I'm Nick B.
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Listen, we're just two single girls from the city of Roses discussing all things love, lust, and perception.
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And roses are a symbol of all things beautiful about love.
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But as you know, love can get a little dirty. So we're here to talk about it.
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Dirty Roses podcast starts now.
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Hey, I'm Lilaree.
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And I'm Nick B.
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And welcome to Dirty Roses Podcast. Welcome. Today we are bringing in one of our amazing friends that you've heard us reference many times. And he's going to kill us for saying this.
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For the name that I love.
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The name that you love and that you. You say cuz you made.
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Listen, y' all, welcome to the life. The legend, Mr.
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Popcorn Poppy. The Popcorn Poppy. Y' all see the sh. Okay, listen.
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Listen.
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Okay. So again, no story needed here, but I'm talking about. We're talking about like a P.O. portland living legend here. We're saying businessman, entrepreneur. We're like philanthropist, music publisher, multiple business owning ass, having property management. Like, when I say he's gonna make.
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Him my mentor, listen, he doesn't know it.
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I was like, can we have a meeting? And he was like, sure, what's it about? I said, I'll tell you when we get there. You know, like, he's like, okay, I've got 15 meetings and you got 15 minutes. And I'd be. I'd be bugging him. I'm like, I'm a whole bugaboo. But he is out here doing big things. And, well, we have now, like, we're kind of calling him the jack of all trades. Like, you know, he's out here helping people invest in themselves and invest in their businesses, their properties. So we talking about how to invest in yourself, make you a high value person. Because, you know, despite your stature, a little popcorn poppiness, he's high value, but.
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Not only just jack of all trades, but he's mastered them all.
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You know, you hear the phrase listen.
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Yeah.
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We talking about you got platinum plaques on your wall. Okay, you talking about I am mastered.
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I appreciate it.
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Listen, you doing big things.
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We're not just trying to gas you up.
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This is really for real. For real. I appreciate it. We trying to be like you when we grow up.
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Five more years.
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Five. He's gonna be like, I'm never coming back again. Because you guys have absolutely clowned me in the first two minutes of your episode.
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I expected it, though. I knew it was coming. I knew it was coming.
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What to expect when you come on Dirty Roses podcast But we are so happy to have you here, and we are excited to learn more about what you do. Tell us about your businesses and business ventures and projects that you have going on right now.
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Firstly, I appreciate you guys inviting me out. It's an honor to be here with you guys. It's been a long time coming.
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We've been begging for this for a minute.
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We got here today. I appreciate it. Currently, I'm the chairperson at Ferguson Consulting and Publishing.
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Okay.
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And we have a few entities like Joe Brown's, Caramel Corn, the North Bar. We also have Portland Kid Publishing, and then I have Ferguson Realty as well.
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Geez. Okay, so Kid Publishing. What is that?
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Portland Kid Publishing.
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Portland Kid. Okay. I was like, is this, like, children's books? It's like kids bop. What are we doing?
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I just named it Portland Kid.
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Okay, got you. Okay.
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Just kind of give us some recognition when people see it across the country, across the world.
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Love it. Okay, so what do each of these businesses do, though?
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So the realty company handles real estate.
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Gotcha.
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The publishing company handles anything that has to do with my music catalog.
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Okay.
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Joe Brown's is, you know, we know.
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Popcorn for those of you that are not in Portland, because we. We do get watched all over the world. We have a local company here that is, like, since 1960.
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We've been in business since 1932, but we've been in the mall since 1960.
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Okay, got you. And so Caramel corn. Listen, that organ style.
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Appreciate it. Appreciate it.
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I've been making my own combinations up.
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I.
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Can I get two looking for it?
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Yeah. We ship all across the world. Actually, we should probably.
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We need a dirty Roses blend.
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Let's work it out.
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Wink, wink.
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We can figure it out.
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What was the very first venture you started with? Where did. What was your first.
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First venture, period, Ever, Period? Yeah, real estate. That's where my bread and butter is. So everything that I've achieved has been on the back of real estate.
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And is that you selling homes? Are you the broker? Are you the agent? Are you everything?
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Yeah, I've had a long career, so I pretty much played all of those roles.
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Okay.
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Yeah.
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So if I wanted to buy a.
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House, I could help you right now.
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Oh, boom.
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So when you know.
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Hold on. You didn't peep the way he said it, too. He said, I can help you right.
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Now.
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Let me call your credit girl.
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Absolutely.
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Like, never mind. I pulled it.
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It's the next business venture. Credit repair.
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I think they have enough of that going on.
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Listen, listen. Every other porting in town, you know what I'm saying? They all got pretty. Go ahead.
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Yeah, no, I'm gonna stick Lane.
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Oh, my gosh. But okay, so I don't know if you watch any real estate shows, but I watch a lot of, you know, like the selling sunsets and those really high.
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Listen, when she's dating somebody or trying to date somebody, she will absolutely Zillow their home. Yeah, don't give me your she's out of pocket.
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But is. Is it. Is it that smooth, like getting people into their homes that like you see.
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On tv, it just seems absolutely not. And a lot of those shows, they show how it's not smooth. It's quite. It's, you know, it's definitely not an event. More of a process. And the more your client understands that, the easier it is. Usually in process, I've also ventured into commercial, you know, so that's a lot lengthier process, but, you know, the pay is a lot better as well.
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Oh, and are you self taught or like, how did you learn this?
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You know, believe it or not, I am somewhat. You can't be self taught. You have to go to school, you have to get licensed in order to be a realtor. But I started after I bought my first home. I was like this goofball. I was looking for some transitions. You know, I've had some transitions in life. So this was one of those first transitions kind of coming out of what I would call my kitty phase of life, you know, where you kind of run the streets and do stupid shit.
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What was that kitty phase like?
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I'm going to that. So if you ask me a question, let me go ahead and finish that out.
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So anyway, let's finish that out.
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The guy that took me out, he. Let's see, I think he took me out three times, a total of three hours. The last time I found the place, we found the place and I looked at the commission, it was like 14 grand. So I just like, you know, that's like three hours worth of work for 14 grand. I think I can do that. Maybe some back work. You know, I learned afterwards. There's a little bit more that goes on, paperwork wise, however, you know, I asked him, where can I, you know, where can I go to school and do this? And I did. And that was like 2004.
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Oh, wow.
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So I've held a license here in Oregon and Washington since 04.
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21 years. Is that is my math right? Okay. Oh, jeez. All right. That's about a long. My marriage last.
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Oh, Lord.
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But you, you have to renew every year or is it good for, like.
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Every two years on your birthday, you renew so you don't forget.
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Oh, that's hilarious. Or make sure your ID and your. Your realtor license got okay. So with all of that, then, did you always want to be an entrepreneur or did you, like, were you want to be, like, a career corporate person?
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Yeah, I've always been an entrepreneur. I think it's something that's in you. It's just so hard and complicated. Yeah, you have to, like, you have to be born with this kind of skin. It's not glamorous by any facet. You know, it's a lot of grinding, a lot of lonely times, a lot of misunderstood times. So it's not something that you can. I don't think that you can just be you or. Excuse me, become. You have to be.
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I know we. A lot of people have, like, this thing on social media. They're like, not everybody's an entrepreneur. Like, and everybody's, like, trying to push it. Like, go be your own boss, and you ain't doing nothing if you ain't out here, you know? Like, they try to really push entrepreneurship on everybody.
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I know.
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And not you, but, you know, but like, this society and social media and all the things, like, it's the popular thing, and I'm like, it's not a thing thing that's for popularity, because if you're not built for it, you're not gonna last. And you're gonna be a serial entrepreneur because you're always gonna be looking for the next thing to work. And I really. I despise that. That thought. Hey, because if I'm an entrepreneur and you're an entrepreneur, how I need a consumer. I need someone that's gonna be, like, buying my stuff and helping me be my entrepreneur best. So for those people that want to be entrepreneurs, like, what is the. The thing that you say? Like, that's how I know I got it. Or that's how, you know, you. You're built for this.
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I guess I'd say it's a combination of really being steadfast, being okay with being misunderstood. And in order to be a. What I call a real entrepreneur, you have to have great foresight. You know what I mean? And everybody. That's not everybody's specialty. I think that's. That was my gift. I feel like I have great foresight. I kind of feel like I know where people should be and things should be and pretty. Pretty good at forecasting.
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Okay.
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So if you're an entrepreneur, you have to exist in spaces that aren't already there. So if you are capable of doing that and being comfortable, being uncomfortable, then it's for you. But it's a lot easier said than done.
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That's facts.
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No, I know that's right. I'm actually in the process of dissolving my business. So what do you say to the entrepreneur that is interested in having their own business but not ready to leave the consistency of a corporate paycheck? That's been my biggest issue, is like, I'll have my own little side business. And I know that I could probably go further with it if I were focused more on only it. But I'm like, oh, but this paycheck that I get every two weeks, which I can count on, and that is also supported supporting my business. I'm just sort of like, how do I walk away from that? That's always been my issue.
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And again, to be quite frank with you, like, that's the difference. That's. And I don't mean any different. That's what qualifies an entrepreneur.
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Because I'm not a risk taker and I know that. And I'm like, that's absolutely been my downfalls. I'd rather do the safe thing because.
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I like most people. And there's nothing wrong with that. Like you said, we need people with consistency. We need people to execute those plans, all of that. However, without that component, it's going to be. It's really hard to just take on that entrepreneurial spirit. You have to be a super risk taker. You have to be willing to eat ramen and live out your car, whatever it takes. You know what I mean? And if you don't have that type of fortitude, it's like, find something. And there's no. You can have a side hustle. There's nothing you don't keep your job, continue to. Yeah, you got side hustles. Continue to work your job. There's nothing wrong with that. I always say, just find something that you can invest in that you can make money in when you're not, you know, when you sleep. Other than that, I mean, there's nothing wrong with having an everyday Dynafi.
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Right.
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And so I take it you're an investor too. Stocks, all bonds.
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Well, when you're an entrepreneur, that's pretty much what you are. You're an investor. I don't have the wherewithal to sit and execute everything that I put together. I have to have really good people around me. But that's the part about Having good foresight and just kind of understanding, you know, being older, I have a lot of time put into it, so I've seen a lot. I understand patterns, I understand things like that. So that helps it, it helps you forecast a lot easier. So without that, that kind of skill set is probably, you know, it's a lot harder. And so that's just something that's, you can't just acquire that. You have to like spend time developing that and being in it.
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Yeah, you mentioned, like, you have a really good team and you have people around you that are really good. How do you vet people and how do you allow people into your space that you trust with your business and your personal. Because I know there's probably overlap with all the things that you do.
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It is, it is, but you just, you know, there's no way to escape being around shitty people, you know, I mean, it's just part of the game.
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Right?
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So you're gonna have to go through that. You're gonna have to learn to eliminate, again, foresight forecasting. I've seen some patterns already where that's not going to work for me. So you just, it becomes a lot easier for you. And essentially you're wrong. Sometimes I'm okay being wrong when it comes.
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How involved are you in hiring your team? So I know you're obviously the one at the top who ultimately like makes final decisions, but do you have a team that you've already entrusted to say, hey, this would be a great assistant for you? Or this person would be wonderful to help you here? Or is that all you and only you?
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It's a little both. You know, I don't, I don't do everyday hiring.
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Okay.
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But when it comes to people who are going to be kind of intrinsic parts of the system, then I, you know, I want to say so.
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Yeah, yeah. The way that I had to chase him down so we could get that code for the other building. This is why I need an assistant.
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So that's the personal side when it comes to businesses. I have all kind of people that can help me.
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But let you into the building, that's like, that's different.
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Whoa, that's almost, That's a lot said.
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You asking for a whole lot right.
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Now, you know, you know, but I worked it out, didn't I?
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You know what you did? Got your little lock box and you were like, here's the code. Don't talk to me again until you're done.
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I didn't say it like that. I was just saying you got what.
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You Did I don't see your name come across my cell phone for the next week.
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I'll be good.
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Y' all want people, though, you know, my cell phone, it gets ignored a lot. So.
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Yeah, until 2:00 clock. Right after 2:00 clock, only person you'd be special if it answered the phone or responds to a text before 2 o' clock. That's like a miracle.
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I imagine that's gotta be for certain people, though. I mean, not everybody operates after two.
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I mean, it's not. And that's not even true. That's her exaggerating.
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Oh, gosh.
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Totally exaggerated.
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Making up.
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What I do is every day I take time for myself. That's just all. So that it varies when that is. And when that happens, I'm not answering the phone. I don't want to be bothered. I'm just like. Like I said, I'm getting older. I've been working my ass off for a couple decades.
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Right.
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So it's just I'm slowing down. You know, I've had the same number for 20 years, so you can imagine how many people have it. So it just doesn't control.
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Yeah. What does self care look like? Because with all the businesses that you do, like, I can imagine that you absolutely have to have like a regimen of scheduled time.
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Meditate.
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Yeah, I meditate and I try to exercise. I have a little exercise room at home, couple gym memberships. So for me, that's really what it is. Trying to keep the heart moving good and the lungs moving good. You know, sometimes, you know.
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Got it.
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You lose some weight, sometimes you gain some weight. It is what it is.
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I mean, if I worked at the popcorn shop, listen, I'd be eating those chocolate gummy bears, first of all.
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Listen, that's why I don't work here.
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Cause I walked right in and said, listen, let me get a half pound.
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Of chocolate gummy bears.
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Probably the only person that buys them.
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No, it's some people. Trust me. Them too. Joints go, yo. Every time I can see. Yeah. It, you know, the candy over here is. Yeah.
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And then having the spot at one time next to your lounge.
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Yeah.
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Oh, my God.
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I'm working on that again. So we, you know. Yeah.
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So that's coming up. But definitely was fire.
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Yeah.
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Do you now? I realize that you probably enjoy all aspects of business, but do you enjoy working on one type of project more than another? Like, if you could say I'm only able to do one area of entrepreneurship, I would do real estate or I would do restaurants and lounge or you know, what would it be?
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So financially, it would be real estate, passion wise. It would be music.
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Music.
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I've been in music. I used to rap and I got CDs and all kinds of.
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Wait a minute.
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When I say jack of all trades.
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Hold up.
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You got CDs.
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99 real CDs. Real CDs.
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Some of these CD side.
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It's on Apple Music too. We a. I'll tell y' all that.
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Later though, pulling something up.
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So we're going to put it on real. This is going to be your real. When we do our content later, it's going to be popcorn poppy.
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Do you write your own stuff?
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Back then, yeah, but. Yeah, but now I'm more into publishing.
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Can you freestyle?
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Not. Yeah, at home.
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Like he was about to say, not today. Right. But like not right now. What about dropping bars that you've already written?
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No, no rapping for me these days. Those days are over. But that is. But when I say passion, product is what's enabled me to kind of make the transition to the back a lot easier. I just love music. I always have. I've loved writing. First publishing was in seventh grade, Oakley Green Middle School. Mr. Franklin.
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Okay.
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Voices of Kumba. Yeah. A little poetry book kind of, you know.
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Oh, that's what's up.
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So I've been intrigued ever since I.
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Was gonna ask you. When you said publishing at first I was thinking books. Is there space for you to publish Written like book. Would you do that too, or is.
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It only material in my catalog?
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Okay, listen, because we trying to write some books, trying to get some stuff published.
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Listen, we about to be the. The dirty popcorn poppies.
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See that popcorn poppy y' all gonna have.
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We gonna. Everybody gonna be saying it now.
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Them ladies gonna be like.
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Y' all funny, man.
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But no. So explain what published music publishing is for those who don't know.
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Well, there's all. Well, publishing is just basically owning the rights to some. Some. Some works of art.
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Okay.
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Usually in order to earn that, you have to kind of be on the financial side and then the guidance side.
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So kind of like how Michael Jackson owned the Beatles writes their music and stuff.
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Publishing. He owned the publishing.
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Right, right. So then he. Whatever. Like, so you make money off of the music or whatever it is. It is.
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Okay, so like that. That platinum record you guys were talking about, like just owning some of the publishing off that. So when it's performed or if it's landed anywhere, you don't have to be a part of that conversation.
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Why would an artist not own Their own work to begin with.
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Well, it's not that they don't. They own parts of it, too. Usually on a song, there's like 300% to divide, if you can kind of.
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How do we get to 300? Because, like, I.
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She's like, yeah, like, I understand the whole pie.
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Right. I understand how we get to the.
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Well, it's a little bit more the intricate parts of it. So essentially, there's 100% of the master.
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Okay.
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There's 100% of the writers and composing side.
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Okay.
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And then the publishing side is in the middle there. So, yeah, essentially it's 300% to divide. And the master is just. When you put it all together, then the publishing is kind of the ownership of the copyrights, and then you have the person that wrote it and then the person that composed it.
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Okay.
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And sometimes that could be one person.
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True.
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And then. So typically, the person either rapping or singing is just essentially the talent.
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So they're usually a writer. They usually write their own product because they usually don't compose beats. But some people do.
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Drake.
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Yeah, but Drake is a publisher because he essentially buys. Excuse me, he does the work for hire. So as a publisher, a lot of your contracts involve work for hire. So essentially, I'm gonna pay you out for your work, and then I'm gonna have a piece of the ownership. Not credit. Ownership. You have all the credit. It's a big difference.
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Yes, you're right.
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Yeah. I don't take credit for anybody's work, but I just take ownership for what I own.
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That makes sense.
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Do you ever struggle with, I guess, anyone underestimating your skill in negotiation and foresight who you haven't worked with? Is it hard to start working with new people?
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In what facet?
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I guess in every way. I wonder, like, if I were to start up a new business. Do you ever run into people that say, oh, you probably don't know what you're talking about, and then you have to convince anyone.
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So those days are over.
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Yeah.
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Yeah. If I'm not in spaces where I have to do much convincing and not in an arrogant way, I just kind of, you know, I'm in. I exist in spaces where I'm comfortable and where people respect my talent.
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But you said in. Maybe in the beginning it was a challenge.
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Oh. You know, you have to build up a resume. You have to actually show, improve. You can't just talk the talk.
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Yeah.
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You know, I mean, so I've built up a resume. I've put in the work. Lots of work. So I kind of demand a certain level of respect when we're doing business. Otherwise, it's just not for me.
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Yeah, yeah.
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It makes me wonder, do younger folks look at you and wonder how you get there? Do you mentor? Do you explain that process? Because I know folks, just like you were saying, they have an idea, they have a concept. Oh, I'm gonna start this business with no footwork.
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Well, yeah. So in all facets. Yeah. So in, like music, for instance, a lot of young folks hit me and, you know, what's the formula? Can you put me on? Or all that kind of stuff. And a lot of that's because they've seen some of my work, but they don't understand it's more about their work. I'm looking for your work. At this point, I don't really need anything. You know what I mean? So if you come into me looking for something, then I'm going to want to see what you have or what you're willing to do, what you're willing to sacrifice for your dream or to make it happen.
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That makes sense. What you said that you mentioned that people get to be uncomfortable with being not liked or being, you know, whatever. What is some of the biggest misconceptions that you think people have about you?
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I don't even know. I know I hear stuff all the time, but honestly, I don't really know. I don't have enough time to figure it out.
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Right. With 85 businesses, I don't got time.
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To worry about that. No. That's the least of my worries. And what people say about. Because you can't control that and people are going to say what they want anyway.
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Would you ever retire?
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I feel like I'm getting. I'm. I'm in a phase where I'm semi there, you know, where. So for me, the rest of Lord will and the rest of my life will be more about kind of picking spaces and then kind of, you know, executing what I already know. I'm not really looking to read any wheels at this point in life. I'll stick in the genres that I'm in.
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That makes sense. How do you balance your work and family life?
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That's a sacrifice. So you honestly. You can't.
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Okay.
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You can't. You know, I sacrificed my marriage time with my kids. I sacrificed it all for mine. So sometimes you have to really live with the fact that you did that and live with the. Live with being comfortable, with being uncomfortable. And that's a really uncomfortable thing that tell yourself or to know it. But when you feel like you put here to do something, you know, you gonna, you gonna go for it or not? And I'm one of those people, I'm gonna go for it. And I've sacrificed a lot.
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Okay.
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So, yeah.
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Do you feel like your family understood the, the sacrifice that you had to make or was it, was there a contention at all ever?
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Well, there's definitely contention, but I've, you know, you know, my kids, you know, I have two boys, they understand now, they're older.
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Gotcha.
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You know, other than that, you know, when I'm off of this earth, they'll probably appreciate even more some of those.
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Things that you understand later in life after the fact, you'll be like, in the moment, you're like, I just want my dad.